For years, making beef jerky was just a fun hobby of mine— a little something I did for the love of it. Every year, my family and a group of friends would head to Maui for a much-anticipated vacation. Naturally, I’d pack a gallon-sized bag of my homemade jerky to share with the crew.

It didn’t take long for that jerky to develop a reputation. Each year, it seemed to vanish faster and faster. People couldn’t get enough! Eventually, I had to outsmart the snack bandits and started bringing two bags: one for everyone to share and a “hidden stash” just for me.  

Finally, one year, my friends couldn’t take it anymore and said, “Why don’t you start making this for real? We’d rather buy it than have to steal it from you on vacation!” And just like that, the idea for H&L Company was born.

What started as a passion project turned into something we could share with the world—and we’re thrilled to bring you a taste of the jerky that started it all.